Chelsea‘s New Shirt Sponsor Leaked by Sky Sports Accidental Reveal Raises Speculation In a surprising turn of events, Sky Sports inadvertently leaked Chelsea Football Club’s new shirt sponsor via a behind-the-scenes video. The footage, which has since been deleted, showed a close-up of Noni Madueke’s shirt, revealing the brand name ‘Infinite Athlete’ emblazoned across the […]
Chelsea‘s Search for a Shirt Sponsor: Explained and Analyzed An Unexpected Void in Branding This Premier League season, Chelsea finds itself in a rather unique position – without a shirt sponsor. The team’s previous £40 million per season deal with mobile network Three concluded at the end of the previous campaign, leaving the club scrambling […]
