High street tycoon Mike Ashley looks to offload Missguided to Asian powerhouse Shein

High Street Tycoon Ashley to Sell Missguided to Asian Giant Shein Background In a potentially momentous development for the fashion industry, it has been reported that high street tycoon Mike Ashley is looking to offload Missguided to the Asian powerhouse Shein. This news comes less than 18 months after Ashley’s Frasers Group acquired Missguided out […]

Missguided: Frasers Group’s Strategic Move in Chinese Fashion Market

Mike Ashley’s Frasers Group to sell Missguided to Chinese fashion giant Shein Mike Ashley’s retail empire, Frasers Group, is reportedly set to sell Missguided, one of the UK’s most popular online fashion retailers, to the Chinese online fashion giant Shein. The deal, which was first reported by Sky News, comes after Frasers Group saved the […]