The UK Financial Regulator’s Advertising Strategy Reaching Inexperienced Investors The Financial Conduct Authority (FCA), the UK‘s financial regulator, has recently embarked on a new marketing strategy aimed at reaching younger, more inexperienced investors. As part of this strategy, the FCA has taken the gold spot (the last commercial message before the main feature) at cinemas […]
Aiming High: gamescom Strives for Revitalization Despite Declining In-Person Scene The Decline of Video Game Conventions In the world of gaming, large-scale video game conventions have been a cornerstone for fans, providing an opportunity to gather, try out upcoming games, and celebrate the vibrant gaming community. Events such as E3 in Los Angeles and gamescom […]
Chelsea‘s Search for a Shirt Sponsor: Explained and Analyzed An Unexpected Void in Branding This Premier League season, Chelsea finds itself in a rather unique position – without a shirt sponsor. The team’s previous £40 million per season deal with mobile network Three concluded at the end of the previous campaign, leaving the club scrambling […]
Twitter Unveils New X Logo to Replace Blue Bird Twitter‘s CEO, Linda Yaccarino, has announced the social media platform’s new logo, featuring a white X on a black background, which will replace its iconic blue bird. The rebranding comes as part of Twitter owner Elon Musk’s plans to create a “super app” called “X,” a […]
