Missguided: Frasers Group’s Strategic Move in Chinese Fashion Market

Mike Ashley’s Frasers Group to sell Missguided to Chinese fashion giant Shein Mike Ashley’s retail empire, Frasers Group, is reportedly set to sell Missguided, one of the UK’s most popular online fashion retailers, to the Chinese online fashion giant Shein. The deal, which was first reported by Sky News, comes after Frasers Group saved the […]