Newcastle United Secures Multi-Year Front of Shirt Partnership with Sela
Newcastle United Football Club has announced a new front of shirt partnership with Sela, an organization that creates unique destinations and recreational experiences. The partnership marks a significant milestone in the history of both organizations, with Newcastle United achieving a fourth-place finish in the Premier League’s 2022/23 season and embarking on a return to the UEFA Champions League in the upcoming season, and Sela continuing its global expansion.
The Partnership Details
The partnership agreement between Newcastle United and Sela will see the latter become the former’s front of shirt partner. The two organizations will unite at an exciting stage in their respective journeys. Sela will bring brands and people together by creating, constructing, and operating unique destinations and recreational experiences.
About Sela
Sela is a pioneering destination and experiences organization based in Saudi Arabia and with its origins in the sports events industry. It provides comprehensive football opportunities from elite to grassroots level, both locally and internationally, including bringing global sports and entertainment events to the Middle East. Sela has delivered iconic properties and attractions, including the Riyadh Boulevard, Riyadh City, and Boulevard World entertainment experience venues, the luxury VIA Riyadh complex, the state-of-the-art Jeddah Superdome, and Jeddah Yacht Club and Marina, among others.
Newcastle CEO, Darren Eales, and Peter Silverstone’s Comments
Newcastle CEO Darren Eales expressed delight in signing Sela as their new front-of-shirt partner. He believes that Sela is the perfect partner to support Newcastle United in reaching their objectives both on and off the pitch. He added that closer to home, they will work closely with Sela on the design and operation of a new fan zone area at St. James’ Park, taking inspiration from Sela‘s incredible properties elsewhere.
On Peter Silverstone’s part, Newcastle United’s Chief Commercial Officer, the partnership with Sela would enable them to reach and engage with an even greater global audience. He expressed pride in putting Sela‘s brand at the front and centre of their next stage of growth as an elite global Premier League club. He believes that the partnership would provide a key gateway to growing Newcastle United’s fanbase globally, and specifically in Saudi Arabia and the Middle East.
Philosophical Discussion
The partnership between Newcastle United and Sela represents an integral part of Sela‘s global expansion, with the Magpies extending their reach into the Middle East region. It mirrors the increasing globalization of the sport, where football clubs now prioritize global expansion, opening up new markets and building fanbases worldwide.
This partnership is a testament to the power of sports to connect people and brands globally. The cross-border partnership brings two diverse cultures together and celebrates the unity and values of the beautiful game.
Editorial
Newcastle United’s new partnership with Sela represents a significant step forward for the club as it embarks on a long-awaited return to the UEFA Champions League. The partnership connects the club globally with a region renowned for its passion for sports and entertainment, opening up vast opportunities for growth for Newcastle United.
The partnership goes beyond a mere financial agreement, and it is rooted in the shared values of the two organizations: bringing people together through innovative experiences and supporting local communities. The partnership has the potential to leave a lasting impact on the region, leveraging Newcastle United’s global influence and Sela‘s local knowledge.
Advice
The partnership between Newcastle United and Sela teaches us the value of exploring new markets and building connections with other cultures globally. For football clubs seeking growth, it’s essential to diversify their fanbase by partnering with organizations that share their values.
Furthermore, this partnership highlights the importance of establishing partnerships beyond borders and the positive impact it can have on the clubs involved, the communities they serve, and beyond.
<< photo by Aman jha >>
