Exploring Newcastle United’s new ‘multi-year’ sponsorship with Sela: What does it mean for the club?

Newcastle United confirms deal with Sela as it embarks on a new chapter in its history

Newcastle United’s recent announcement of their “multi-year” partnership with new sponsors Sela has become the talk of the town. United’s new home kit for the 2023/24 season incorporates the Sela logo, and both parties are ecstatic to embark on a new era as the club prepares for the UEFA Champions League.

The new partnership

The partnership between Newcastle United and Sela marks a significant change for both organizations. According to Darren Eales, the Chief Executive Officer at Newcastle United, the partnership represents an exciting time in the history of both organizations. He further explained that the partnership serves as a welcomed opportunity to expand their brands globally and that Newcastle United looks forward to working with Sela on the design and operation of a new fan zone area at St. James’ Park.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, said that the partnership represents a critical gateway to growing Newcastle’s fanbase globally, particularly in Saudi Arabia and the Middle East. He believes that Newcastle United’s partnership with Sela will also showcase Sela’s activities and iconic destinations and properties as they look to diversify their business activities in the UK and beyond.

Ibrahim Mohtaseb, Senior Vice President at Sela, expressed that this partnership is about Sela being part of the next chapter for the club, supporting the men’s, women’s, and Academy teams. He explained that Sela has grown into a multi-faceted company creating experiences and amazing destinations that millions of people enjoy each year, across a range of sports, entertainment, hospitality, and retail settings.

What this means for Newcastle United

The partnership between Newcastle United and Sela represents a new chapter in the club‘s history and marks the start of what could be a mutually beneficial relationship. It is essential for the club to improve its global image and appeal, and partnerships like these are crucial to achieving this aim. As commercial revenue continues to grow, it will enable Newcastle United to strengthen its team and improve its world-renowned academy, bringing in new and exciting talent and expanding the club‘s reach, audience and fans.

Final thoughts

As Newcastle United fans look forward to the new season, the partnership with Sela brings excitement and anticipation for what the future holds. This partnership represents an essential step in Newcastle United’s quest to become a global footballing powerhouse and will enable the club to continue pushing for the top honors in football. As Newcastle United’s global footprint continues to grow, its fans can rest assured that the club is doing all it can to bring success on the pitch while building a lasting legacy off it.