Television Host Bob Barker, Known for “The Price is Right,” Dies at 99
A Look Back at an Iconic Career
Bob Barker, the iconic television host of “The Price is Right,” has died at the age of 99. His publicist Roger Neal announced the news, stating that Barker passed away of natural causes in his Hollywood Hills home. Barker was widely regarded as one of the greatest MCs in television history, with a career that spanned over 50 years and earned him numerous awards and accolades.
Born on December 12, 1923, in Darrington, Washington, Barker grew up on the Rosebud Indian reservation in Mission, South Dakota. He attended high school in Missouri, where he met his future wife Dorothy Jo Gideon. Barker later attended Drury University in Springfield, Missouri, on a basketball scholarship, while also working part-time for the KTTS radio station.
Barker’s television career took off when he was hired to host the game show “Truth or Consequences” from 1956 to 1975. However, it was his role as the host of “The Price is Right” that made him a household name. Barker hosted the show for an impressive 35 years before retiring in 2007, taping over 5,000 episodes in total.
A Charismatic and Enduring Host
Bob Barker’s charm and genuine rapport with contestants and viewers made him a beloved figure in the entertainment industry. Time Magazine hailed him as one of the best game-show hosts, praising his “utterly natural charm” and “self-effacing people skills.” Barker’s ability to make contestants feel at home was a key factor in his long-lasting success.
In a 1996 interview with the Associated Press, Barker said, “I want the contestants to feel as though they’re guests in my home… Perhaps my feeling of respect for them comes across to viewers, and that may be one of the reasons why I’ve lasted.”
Barker’s longevity as a television host earned him multiple awards, including 19 Daytime Emmy awards, five of which were for outstanding game show host. He also received the Guinness World Record for television’s “Most Durable Performer” for his 3,524 consecutive performances of “Truth or Consequences.” Barker was inducted into the National Association of Broadcasting Hall of Fame and the Academy of Television Arts & Sciences’ Hall of Fame.
An Animal Rights Activist’s Legacy
Beyond his television career, Bob Barker was a passionate advocate for animal rights. In 1983, he teamed up with Nancy Burnet, president of the United Activists for Animal Rights, and dedicated himself to improving the welfare of animals.
Barker’s activism against the use of fur in the fashion industry led him to quit hosting the Miss USA Pageant in 1987 when fur coats were presented to winners. He organized rallies and protests in New York City to raise awareness about animal cruelty and donated $1 million to Columbia Law School to support the study of animal rights in 2004.
Barker’s commitment to animal welfare was evident in his closing statement on “The Price is Right” episodes: “Don’t forget to have your pets spayed or neutered!” This simple but impactful message became synonymous with his legacy.
A Lasting Influence and Fond Memories
Bob Barker’s impact on the entertainment industry and his advocacy for animal rights will be remembered for years to come. As news of his passing spread, tributes poured in from celebrities, activists, and fans.
Nancy Burnet, Barker’s longtime collaborator and friend, expressed pride in their combined efforts to expose animal cruelty and improve the lives of abused and exploited animals. She noted their 40-year friendship and remarked how Barker would be greatly missed.
Bob Barker is survived by his half-brother Kent Valandra and half-nephews Robert Valandra and Chip Valandra, as well as his half-niece Vickie Valandra Kelly.
Advice for Aspiring Hosts and Activists
Bob Barker’s life and career offer valuable lessons to those aspiring to become successful hosts and advocates for causes they believe in. Barker’s authenticity, respect for his audience, and dedication to a cause he felt passionate about were key factors in his lasting impact.
For aspiring hosts, Barker’s exemplary career showcases the importance of connecting with guests or contestants and making them feel at ease. His humble and genuine approach made him a beloved figure in homes across America for several decades.
Aspiring activists can draw inspiration from Barker’s commitment to animal rights. His ability to use his platform to raise awareness and drive change is a testament to the influence one person can have on important causes.
<< photo by Alexander Shatov >>
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