The End of an Era: Ford Fiesta Production Comes to a Close Today

Ford Fiesta production ends after 47 years

The final Ford Fiesta rolls off the production line

The final Ford Fiesta, marking the end of 47 years and eight generations of the popular supermini, has rolled off the production line. The decision to discontinue the Fiesta was made by Ford late last year as the brand needed space in the factory to produce the upcoming Ford Explorer electric SUV. Two final Fiestas will be retained by Ford, with one joining the company’s international heritage fleet in Germany and the other joining the UK heritage fleet.

The impact of the decision

The Ford Fiesta has been incredibly popular since its launch in 1976, consistently ranking in the top 10 best-selling cars in the UK. It held the top spot for consecutive years between 2009 and 2020, the longest run of any car. However, in 2021, the Fiesta fell out of the top 10 due to the impact of the Covid-19 pandemic on supply chains. The shortage of semiconductors further affected the availability of the Fiesta, leading to Ford pausing orders in 2022. Despite these challenges, the Fiesta remained the top choice for the used car market.

The rise of the Puma

The discontinuation of the Fiesta comes as Ford focuses on full-scale electrification and the production of EVs. The Puma crossover has effectively replaced the Fiesta in Ford’s lineup and has found success as the best-selling Ford model in the UK in 2021 and the fourth best-selling model in 2022. The Puma’s success demonstrates the growing demand for crossover vehicles and the shift towards electric cars.

The future of Ford

The discontinuation of the Fiesta is part of Ford’s broader strategy to transition to electric vehicles. The company expects to sell 600,000 EVs annually by 2026 under its Ford Model E division. Ford plans to sell only EVs in Europe from 2030. The closure of the Fiesta production line follows the end of production for other long-running Ford models, including the S-Max and Galaxy MPVs, with the Focus hatchback set to end production in 2025.

Opinions and Analysis

A shift towards electric vehicles

The discontinuation of the Ford Fiesta is a clear indicator of the automotive industry’s shift towards electric vehicles. With the introduction of stricter emissions regulations and growing consumer demand for cleaner and more sustainable transportation options, automakers are rapidly transitioning to electric powertrains. Ford’s decision to focus on the production of EVs reflects a broader trend in the industry and highlights the need for manufacturers to adapt to a changing landscape.

The impact on consumers

The discontinuation of the Ford Fiesta may disappoint some consumers who have been loyal to the model over the years. The Fiesta has been known for its affordability, reliability, and versatility, making it a popular choice for many drivers. However, the introduction of the Puma crossover provides consumers with an alternative that offers similar qualities and aligns with current market trends. As the demand for electric vehicles continues to grow, consumers can expect to see more options in the crossover segment.

The importance of heritage fleets

Retaining two final Fiestas in Ford’s heritage fleets demonstrates the significance of preserving automotive history. Heritage fleets serve as a reminder of the brand’s legacy and allow enthusiasts to appreciate and celebrate the achievements of past models. These collections also serve as a resource for researchers and historians interested in studying the evolution of automotive design and technology. By preserving a final pair of Fiestas, Ford ensures that the legacy of the model will live on for future generations.

Advice for Consumers

Exploring alternatives to the Ford Fiesta

For consumers who have been considering purchasing a Ford Fiesta, the discontinuation of the model provides an opportunity to explore other options in the market. The Puma crossover, which has replaced the Fiesta in Ford’s lineup, offers similar qualities with the added benefit of an electric powertrain. Additionally, there are several other compact cars and crossovers available from different manufacturers that may suit the needs and preferences of consumers. It is advisable to research and test drive different models to find the best fit.

Transitioning to electric vehicles

With Ford’s focus on electric vehicle production, consumers should consider the benefits of transitioning to an electric car. Electric vehicles offer lower emissions, reduced fuel costs, and the potential for government incentives and tax credits. It is important to understand the charging infrastructure in your area, assess your driving habits and commute, and evaluate the available electric car models. Charging options, range, and affordability are critical factors to consider when making the switch to electric.

Preserving automotive history

The discontinuation of the Ford Fiesta serves as a reminder of the ever-changing automotive landscape. As consumers, it is important to appreciate and preserve automotive history. Engaging with heritage fleets, visiting museums, and participating in car shows and events are ways to celebrate and support the automotive heritage. Additionally, documenting personal experiences and sharing stories of beloved models can contribute to the collective memory of automotive enthusiasts. By preserving and celebrating automotive history, future generations can learn from the past and appreciate the evolution of the industry.